OnePlus is currently dominating the flagship segment of the Indian Mobile Market. OnePlus is leading the segment, ahead of global giants Apple and Samsung. And even though it keeps busy with the next-generation flagship-class features, the company sees the gaping hole of opportunity in the affordable segment. However, OnePlus CEO Pete Lau has said the company will not be pursuing that path and will stick to premium smartphones and the flagship category. By saying this, it is confirmed that will not see the affordable OnePlus smartphone.
In an interview with PTI, the OnePlus CEO said there is a huge addressable market in the Rs 15,000-20,000 category. However, he added, “It is a temptation but we are not doing that. We have had a mission from the start of building a flagship phone with the best features, we will continue to focus there.”
This is not the first time OnePlus has talked about the affordable segment. It launched the OnePlus X affordable phone in 2015, but the handset was unsuccessful in India and the series was discontinued after just one model. Since then, the company has developed only premium smartphones but doubled the number of handsets it produces per year. The affordable segment in India is dominated by Xiaomi, another Chinese brand that has been able to become the country’s largest smartphone vendor by volume thanks to its Redmi series phones.
On the other hand, the premium segment is led by OnePlus, which has a market share of over 30 percent as per market research firm Counterpoint. Lau says the segment presents an exciting opportunity for the company, adding, “The premium segment is about 4-5 percent right now but if 3-5 years from now, it was to be 15-20 percent, the market scenario would be totally different…we are here for the long play. That is what we have told the India team, they need to focus on being healthy and sustainable in the long-term.”
With all this, we can say that affordable OnePlus smartphone will not be a reality soon. But, as we have reported earlier OnePlus is all set to launch the 5G Smartphone separately from the next generation OnePlus 6T or we can say OnePlus 7.