Apple has a launch event coming up on March 25, but it may not be for hardware at all. Instead, the company is expected to release a new Apple video subscription service According to Reuters, this could be the start of a bold new foray into content for Apple.
Bloomberg reported that big names like director JJ Abrams, actor Jennifer Aniston, actor Reese Witherspoon, and actor Jennifer Garner were invited to the event, according to unnamed sources. It’s not yet clear what these specific names have to do with the service, but they’ve been named nonetheless. That list gives a pretty clear idea of Apple’s intentions. This streaming service will be home to the company’s original movies and shows as it moves to take on Netflix and Amazon Prime.
Though the service itself is expected in a couple of months, we might get our first look at it soon. According to another report from CNBC, an Apple video service would be similar to Amazon Prime Video Channels. Apple, they said, wants to make mobile video into a single app experience – rather than separating out individual services with their own apps. Users will reportedly be able to subscribe to add-on “channels” from certain networks.
Some publishing studios and platforms like Netflix, Hulu, HBO, and CNBC will likely be left out from Apple video subscription service however, as they’re unhappy with the revenue percentage Apple is demanding. Just like with the news service it’s been teasing, Apple wants to keep 50 percent of each paid subscription, which cuts deep into the profit margins of the providers.
According to reports, this television service will be accessible on the Apple TV, and in the TV app preinstalled on the iPhone, iPad, and iPod Touch.
Reports suggested that the video service will be launched “by the summer” according to unnamed sources.