If you start finding annoying ads on WhatsApp then you should not be surprised. As per the recent reports, Facebook is going to Monetize WhatsApp. As per the reports, the company is working on the feature which will directly impact the UI of the App.
Talking about the incident Alex Stamos, Chief Security Officer at Facebook tweeted “…Eventually, WhatsApp is going to need to generate revenue… This could come from directly charging for the service, it could come from advertising, it could come from a WeChat-like services play. This first is very hard across countries; the latter two are complicated by E2E.”
From his statements, it is clear that Facebook plans to monetize WhatsApp. While charging for using WhatsApp seems to be out of the question, advertising might be the other alternative.
When WhatsApp co-founders Brian Acton and Jan Koum started their company, their motto was ‘No ads, no games, no gimmicks’. Prior to its acquisition by Facebook in 2014, WhatsApp charged its users a nominal fee on an annual basis, but was essentially ‘free’ and moreover did not serve advertisements.
WABetainfo, which is a popular WhatsApp leaks portal, has disclosed in a series of tweets, that they have come across WhatsApp testing advertisements inside the Stories feature on its app.
Similar to Instagram where users encounter an advertisement in between Stories, WhatsApp may implement a similar feature wherein after a set number of Stories, a user may see ads. What’s interesting is that that they spotted the feature first on the iOS operating system and not Android.
Where Will Ads Show Up in WhatsApp?
Now you might be wondering how ads will be integrated into WhatsApp? Well, here’s the answer. In the next tweet, WABetaInfo stated that WhatsApp would be displayed in the newly introduced Status tab. For example, you keep on scrolling between the statuses of your contacts and in between an ad will appear randomly. That said, Facebook’s photo-sharing company, Instagram also has a similar ad-displaying model inside Instagram Stories. So it won’t come as a surprise to see ads in the Status tab.
If Facebook goes beyond and displays ads in between the chats, then it will dent the user experience.