google shopping tab

Google is adding a new ‘Shopping’ tab to its search function in India, wherein it will show productsfrom many online retailers in both Hindi and English. The Shopping tab willappear on both mobile and desktop versions of Google Search in India, and itwill work with the Lens search feature as well.

Google says the Shopping tab is a product designed specifically for India, and the company plans to bring offline retailers on board as well, though they are not yet listed as part of the search options. The Shopping tab will let users compare products and prices across retailers as well.

There are 40 million Indians coming online every year. In India, there are a total of 450 million internet users right now. However, only one third of these have ever shopped online, and this includes all types of purchases, including tickets, hotel bookings, retails. When it comes to actual retail, the figure is even smaller. We want to open up the ecosystem, and help bring more users online,” Surojit Chatterjee, Vice President – Product Management, Google explained in an interaction with members of the media.

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Google Shopping will offer a highly personalised shopping experience. “We are using machine learning to fine-tune the experience. As you use the service more and more, it will show the categories most relevant to you,” Chatterjeet pointed out.

When one goes in India right now, they will see “Tablets, E-Readers &Mobile” as the top category followed by top deals, and then a row of phones from Xiaomi. Scrolling further down shows categories like electronics,skincare, health and beauty.

However, after a user hastried out the Google Shopping tab, the homepage will reflect those categoriesthat a user browses more. For instance, if you enjoy shopping for clothes online and have used Google Shopping for the same, that category will comeright on top, followed by similar products.

Google says it is not charging websites anything extra in order to show their inventory in the Shopping tab. Any retailer can join the Google Merchant Centre and enter their retail inventory in order to showcase their content on the Shopping tab. TheMerchant center will also support Hindi from now on.

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What is Google shopping tab?

Google shopping tab allows potential buyers to make purchases from online merchants and e-commerce platforms by initiating the purchase directly from the search engine.

How Google shopping tab works?

Let’s say, if a potential customer is looking for a mobile accessory to purchase. Google shopping tab displays product listings from various websites. The potential customer can choose from the listings and it will direct him/her to the respective website. Google allows buyers to initiate the purchase directly from the search engine. Also, the shopping tab allows potential customers to filter the search based on product attributes. This can provide a better and refined product search for the customers.

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