Micromax

After taking a break from the market, Micromax seems to be gearing for the fight with the Chinese vendors in the Indian market. The company is all set to launch their first ever notch display phone in the market. The company was one of the leaders to launch the new 19:8 ratio screen smartphones in India. Micromax was known for budget offerings and not too longago the local smartphone brand had posed stiff competition to the likes of Samsung with respect to smartphone shipments.

As per the reports, a new Micromax smartphone is now in the anvil and this handset is all set to surfaceon December 18.

Now, Micromax has teased the launch of a new handset; with the tagline #AboveTheRest. The company recently released a tweet indicating the launch of this handset; and gauging the tweet, it is clear that the display featured by the smartphone would follow a notch-style pattern.

Also, at this point in time, rumour mills are rife with the fact about this new potential handset from Micromax falling in the budget category which has been considered as a strong zone for the brand in India. This handset could also be an addition to the brand’s already existing Infinity/Canvas Series which are a range of phones incorporating premium specifications but priced relatively on the affordableside.

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As of now, there are no details available about the key specifications of the new Micromax phone, but going by what Chinese brands have dished out in recent times and how these have appealed to the Indian consumers, it is likely that the key technical aspectsand pricing of the Micromax handset would lie on the competitive side.

Hence, you can share thoughts and insights on the ways ahead for Micromax as far as its latest yet-to-be-released phone is concerned. Here, it is worth noting that Micromax last launched and released a smartphone in October; these wereaffordably-priced handsets. It is now about time that we get to see a trueMicromax-styled smartphone offering value rather than just competing with Chinesesmartphone brands in India. Keep your ears and eyes open.

As a smartphone lover, I expect something good from the Micromax as a brand not the rebranded Chinese phone shipping with a different name in India. This is the common problem with the company which has taken down in the market. Other than this company has to push the aftersales support really hard to remove the negative mindset of the users for the brand.

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Khushbu is chief editor of Viral Mobile Tech & App Gyaan, she is professionally a CA and tech enthusiasts, her USP is to judge the things with magnifying glass, her love other than technology & tax is eating.

You can reach her on khushbu@appgyaan.com.

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