Holiday session is approaching and this is the time when all the top brand is going to launch their new devices. After Apple and Google, Microsoft has sent out media invites, asking for a “moment of your time” for an event to be scheduled on October 2 in New York.

As per speculation, the company is likely to refresh its Surface Pro line and Surface Laptops with the latest Intel processors. Also, it is being said that the Surface Studio, Microsoft’s all-in-one PC is also expected to get an upgrade.

Microsoft has announced its date for an annual event on October 2 just days after internet search giant Google announced its event date on October 9.

Last week, Google officially sent out media invites for an event where it is likely to unveil the third-generation Pixel smartphones. Google is hosting the launch event in New York City where Samsung had launched its flagship Galaxy Note 9 smartphone last month. Google is expected to launch the Pixel 3 and Pixel 3 XL smartphones. Ahead of the Google Pixel 3 launch, Apple will be launching its next iPhones at an exclusive event in Cupertino on September 12, which is in this week.

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Apple sent out the invites of the 2018 Apple iPhone launch on August 31. As it happens every time, Apple is holding the event in the month of September and on the same day as last year. The date, however, is different this year September 12.

According to the invitation, on September 12 (10.30PM) Apple will be launching the new iPhone devices, which are rumoured to be iPhone X Plus, iPhone Xs and the 6.1-inch LCD iPhone models at its Steve Jobs Theatre. The invite says ‘Gather Round. Please join us at the Apple special event at the Steve Jobs theatre in Cupertino’ along with a circular design.

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