OnePlus as brand has left lots of impact in the overall Smartphone market throughout the world. But India has become their den of growth, as per the recent report of IDC, OnePlus is leader of premium smartphone market in India. Leaving behind company like Samsung and Apple. Pete Lau, CEO and Founder of OnePlus, has now revealed some information about the sales of the company in 2018. Lau has said that OnePlus has achieved the sales target in much lesser time than expected. Lau in an interview with Forbes India has revealed that OnePlus has been able to meet the sales target for Calendar Year 2018 (CY2018) in just nine months, which is almost three months ahead of what the company had targeted.
Pete Lau in an interview with Forbes India said that OnePlus’ growth in CY2018 was around 30-35% higher compared to the last year. Lau has also said that OnePlus had managed to grow their business by almost 50%. He further added that both flagships launched in 2018 – OnePlus 6 and OnePlus 6T – have performed extremely well. Lau, however, didn’t mention the sales figure of the OnePlus 6 and OnePlus 6T.
In the same interview, Lau also said that there was a time, around 45 days before the launch of OnePlus 6 when not even one unit of the predecessor, OnePlus 5T, was available for purchase. He also mentioned similar was the case before the launch of the OnePlus 6T. Which means that the sales of the OnePlus 6 were so good that before the launch of the OnePlus 6T there were no units of the phone available for purchase.
OnePlus has reached new heights all over the world, but in India, it has managed to become the best smartphone brand in the premium segment. In fact, OnePlus has left behind Apple and Samsung in the race. In India, OnePlus has managed to capture 40% and 30% of the premium smartphone segment in Q2 and Q3, respectively, with the OnePlus 6.
When we talk about 2019 from the OnePlus device launch point of view, we will see the 5G phone coming in under the brand name, other than the 2 regular smartphone company produces every year, for 2019 it will be OnePlus 7 and OnePlus 7T. 2019 OnePlus flagships will offer the latest Snapdragon 855 chipset. In the recently leaked image from the internal meeting of OnePlus new device design surfaced online, it is yet not clear which device it is going to be or it is just a prototype company is evaluating currently for upcoming flagship.