Chinese vendors are ruling the Indian Mobile market. In budget segment Xiaomi is ruling the market while in premium segment OnePlus is the leader leaving behind company like Samsung and Apple, as per the latest IDC report. As per the report OnePlus has emerged as ‘the most preferred premium Android smartphone brand’ and 90% of OnePlus buyers’ first choice is OnePlus as it offers latest specifications and they trust the brand, according to a leading market research firm.
Report also state that, OnePlus rose several ranks to become the brand with the second highest brand loyalty with 31% of its customers sticking to OnePlus, narrowing the gap with the segment leader Apple at 44% and increasing the lead over Samsung (at 25%). In addition, OnePlus also emerged as the most preferred brand in the premium Android segment with 21% of Apple customers shifting to OnePlus.
Regarding the top considerations for purchasing a new smartphone, a majority of users preferred high RAM and processing speed. As per Sachin Mehta, Market Analyst, IDC India, “In terms of specifications, consumers have many choices especially from China-based vendors at affordable prices.” Mr. Mehta further state that, “Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality. Additionally, features like face unlock and waterproofing are yet to gain importance amongst consumers.“
Talking about the buying behaviour of the consumer, report says, “overall consumers who visit online stores consider Flipkart as their first choice and when it comes to premium smartphone (Rs. 30K+) consumers prefer Amazon for buying a smartphone.”
However, in offline, apart from multi-brand outlets (MBOs), Reliance Digital stores are emerging as a strong choice for buying premium end devices owing to the availability of better discounts and offers and store presence across India.
“In terms of channel preference, online shopping is gradually becoming very popular with Indian consumers for a variety of reasons. Convenience is one of the most important and basic reasons almost 40 percent of consumers prefer online channel for the overall comfort and convenience, followed by prices offered by eTailers. In terms of mode of payment while buying a smartphone, EMI options as a choice for payment has increased, followed closely by use of Debit/Credit cards owing to multiple tie-ups by eTailers with Banks for cash back offers.” says Upasana Joshi, Associate Research Manager, Channel Research, IDC India.
Overall OnePlus is doing great jobs with their devices from the software and hardware perspective. Giving users top in class hardware and latest software experience in affordable price is one of the key