PureView

As per the reports, HMD has acquired PureView trademark from Microsoft. Before we move ahead let’s remind you about the PureView, which was used in the Nokia 808 Pureview. The Symbian powered-phone didn’t sell enough to save Nokia from extinction but it did win accolades for its advanced camera technology.

The Nokia’s PureView Pro technology yielded high-resolution photos, courtesy 41-megapixel image sensor with Carl Zeiss optics. Even though it had digital zoom, it delivered optical zoom (lossless) like results.

Apart from high resolution, PureView technology came with macro focus, face detection and touch focus, which is now available on modern smartphones. The technology also featured Dolby audio software support for louder and clearer sound.

Later on, technology was part of Nokia Lumia models like Nokia Lumia 920, 1020 and 1520, and later on in Microsoft 950 (when Nokia was taken over by Microsoft).

Even though modern phones have advanced camera sensors, they’re yet to surpass PureView technology, which debuted like almost six years ago. Sony, which currently dominates the imaging sensors on phones, last month launched IMX586, touted as the world’s highest-resolution phone-camera image sensor.

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Sony’s IMX586 brings 48-megapixel cameras, with pixel counts increased to 8,000 x 6,000 and provides lossless zoom.

HMD Global also recently updated their phone user interface, adding support for Google Lens and Motion Capture, suggesting photos will be a renewed area of focus for the company.

All though acquiring the technology doesn’t mean the immediate launch of the device, but yes in due course we can see the PureView coming on the Nokia phones. The technology which was put on the hold because of the brand acquisition will have a new life and will benefit the customer, who loves clicking the snaps from their phone.

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