Smart speaker with display is the biggest trend in the market and Google has given the blessing to third-party to make Assistant-powered smart speakers with displays but they are still away from this market segment. As per the recent reports, Google is all set to enter into this market before 2018 holidays.
The new report from Nikkei claiming that Google plans to launch its own rival to Amazon’s screen-equipped Echo Show later this year.
As with all rumours sourced from the supply chain, it pays to be skeptical. But insiders speaking to Nikkei say the company is preparing for a holiday blitz. “Google targets to ship some 3 million units for the first batch of the new model of smart speaker that comes with a screen,” one industry source told the Japanese publication. “It’s an aggressive plan.”
The report says that the new speaker will integrate Google’s new Smart Display, a product that has been introduced to many partners like LG, Sony, JBL, and Lenovo. However, Google is yet to launch its own smart speaker with a screen, but it looks to change that this year.
Currently, as mentioned, Google sells the Home, Home Mini, and the Home Max, which gives competition to Amazon’s Echo, Echo Dot, and Apple’s HomePod respectively. Now, the new speaker looks to give competition to Echo Show.
The new speaker will work on voice commands, but touch-based functions will also be presumably included
If the reports are true and since the smart speaker will sport a display, Google is effectively looking to give the Amazon Echo Show some competition.
After introducing the Echo Show last summer, Amazon managed to ship only 315,000 units in 2017, according to research company Canalys. For all of 2017, 35 million smart speakers were shipped worldwide, Canalys data shows. Amazon took the top market share, at 63%, while Google controlled 32% and other players fought over the scraps.
Google, however, accounted for 36% of around 9 million units shipped in the January-March period of 2018, with Amazon’s share falling to 28%. Smart speaker with display will definitely play a big role in increasing the market share in this segment.