It has been almost 4 years when Facebook has bought WhatsApp in a whopping $19 billion deal and now it seems that deal was worth the amount paid. WhatsApp is growing so fast, it is actually beating its own parent company, Facebook. As per the recent report from research firm App Annie, WhatsApp beat Facebook in terms of mobile app popularity.
In its annual ‘State of Mobile’ report of App Annie, WhatsApp Messenger for the first time had more monthly active users worldwide on Android and iOS than Facebook’s own social networking app in September 2018. While the report doesn’t mention the exact number of downloads or active users, its shared data suggest WhatsApp Messenger grew by 30 percent in 24-months, which is 10 percent more than Facebook app’s 20 percent growth.
According to the report, WhatsApp, which grew by 30% over the last two years, WhatsApp beat Facebook in terms of the average monthly number of active users in various markets, including India, Switzerland, Spain, Singapore, Russia, and the Netherlands.
However, if we look at the global scale, Facebook sat as the top app of the year with a higher number of active users.
A report on VentureBeat notes that App Annie’s figures are closely in line with estimates shared by another research firm Apptopia. Their last month report on app downloads mentions that WhatsApp was downloaded more times than the Facebook app last year. Even the SensorTower report, which also tracks app downloads, claimed that WhatsApp was indeed the most-downloaded app among other Facebook-owned apps in 2018.
WhatsApp and Instagram’s growth (although not fully detailed) suggests Facebook is going strong as a whole, despite being marred by several privacy scandals. At the end of Q3 2018, Zuckerberg claimed that “there are now more than 2.6 billion people using Facebook, WhatsApp, Instagram, or Messenger each month”. If the latest report is any indication, this number is only going to get bigger.