Xiaomi smart TVs

Xiaomi is looking to dominate the consumer’s electronics market in India after the Mobile segment. To give the boost to their plan.  Xiaomi has partnered up with India based Dixon Technologies to manufacture its lineup of Xiaomi smart TVs in the country.

The televisions will be manufactured inside of the Dixon Technologies campus located in Tirupati, Andhra Pradesh. The company states, by Q1 2019, the factory will be able to bring its production capacity up to 1,00,000 Mi LED TV units per month.

Xiaomi, in partnership with Foxconn and Hipad Technologies, has six lines dedicated to smartphones and one to power banks across Sri City in Andhra Pradesh, Sriperumbudur in Tamil Nadu and Noida in Uttar Pradesh.

“Right now we are ramping up slowly but by the January-March quarter, the factory will generate the capacity to assemble one lakh Xiaomi smart TVs per month,” said Manu Jain, managing director, Xiaomi India.

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The company will first start with manufacturing of two of its Smart LED TVs – the 32-inch and 43-inch Mi LED Smart TV 4A. The company did mention in a release that they will soon start manufacturing the other versions of its televisions in India.

This new production line will be the company’s eighth one in the country. It already has six lines dedicated to the manufacturing of smartphones and one line for its power banks in partnership with Foxconn and Hipad Technologies. All these production lines span from Sri City, Sriperumbudur and Noida.

TV is the biggest category for the Chinese consumer electronics company after smartphones, which too are assembled in India.

Xiaomi had launched its first smart TV in India in February aiming to disrupt the market with the “world’s thinnest LED TV” offering. Other top companies in this segment are Samsung, Sony, and LG.

Xiaomi currently sells five TV sets in India including Mi TV 4A 32-inch, Mi TV 4A 43-inch, Mi TV 4C Pro 32-inch, Mi TV 4A Pro 49-inch and Mi TV 4 Pro 55-inch at Rs 13,999, Rs 22,999, Rs 14,999, Rs 29,999 and Rs 49,999, respectively.

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